At Alzheimer’s Research UK, we use door-to-door and private site fundraising (where fundraisers work in locations like shopping centres and train stations).

You may speak to our fundraisers at your door or while you are out and about.

Are your fundraisers following government guidance for COVID-19?

Alzheimer’s Research UK continue to work carefully with our fundraising agencies to do everything we can to reduce the risk of the fundraisers spreading or contracting COVID-19. As the guidance changes, we will ensure that we update the measures we have put in place to keep everyone safe.

What our fundraisers are doing:

  • Completing mandatory training on COVID-19 guidance
  • Filling out a COVID-19 symptoms questionnaire before working. If they have any symptoms they will follow the quarantine guidelines before they are allowed to fundraise again
  • Wearing face masks or visors while working for the charity
  • Maintaining a social distance of 2 meters where possible but always a minimum of 1 meter
  • Carrying their own hand sanitiser so they can sanitise their hands regularly
  • Not fundraising in areas with a dense elderly population

You can read more about what we are doing to stay safe during COVID-19 here (link to ‘Staying Safe During COVID-19’ page).

Why do you do face-to-face fundraising?

Face-to-face fundraising brings in vital funds that support life-changing research into diagnosing, treating and preventing dementia. Thousands of people have decided to support us this way and it proves to be extremely cost-effective, raising over £2million for Alzheimer’s Research UK last financial year.

Talking to the public also allows us to raise awareness about dementia and the research we fund. It gives people the opportunity to ask questions and find out more about Alzheimer’s Research UK and what we do as a charity.

How do I spot a genuine Alzheimer’s Research UK fundraiser?

If you are visited by one of our fundraisers or see them when you are out and about, there are a few ways you can check they are legitimate and work for Alzheimer’s Research UK. 

Our door-to-door fundraisers:

  • Every fundraiser will display an ID card with their name, photograph, employee number and details of the agency they work for.
  • All fundraisers will wear orange or purple Alzheimer’s Research UK tabards (bibs) and smart clothing.
  • They will carry Alzheimer’s Research UK materials, such as information sheets and welcome packs.

Our private-site fundraisers (working most commonly in shopping centres or train stations):

  • Every fundraiser will display an ID card with their name, photograph, employee number and details of the agency they work for.
  • All fundraisers will wear purple or orange Alzheimer’s Research UK-branded clothing.
  • The fundraisers will be stood by an Alzheimer’s Research UK stand with various branded materials.
  • They will carry Alzheimer’s Research UK materials, such as information sheets and welcome packs.

If you have any concerns about fundraisers in your area, please call our Supporter Care team on 0300 111 5555 or email

Where are your door-to-door fundraisers this week?

Our door-to-door fundraisers work all over England and Scotland, excluding areas in which a local lockdown is instated . To see if they are in your local area, please check our list of fundraising locations for the coming week (LINK).

If you are unsure about the locations our fundraisers will be in, please contact out Supporter Care team on 0300 111 5555 or email and they will be able to confirm where we are fundraising.

Are my personal details safe?

Please be assured that setting up a monthly donation with our fundraisers is very safe. The fundraisers will ask you for your details and will encrypt them so they are safe as soon as you have signed up. If you have signed up to a monthly donation via Direct Debit, only registered Direct Debit Service users can use the information collected and anyone who signs up to a Direct Debit is protected by the Direct Debit Guarantee. If you have signed up to a regular card payment, you will be inputting your own payment details into your mobile phone which will then be encrypted and sent across to the payment processor, e.g. Stripe.

Is face-to-face fundraising regulated?

We are members of the Fundraising Regulator which is the governing body for the charity sector. They monitor trends and complaints about specific methods of fundraising, including door-to-door and private site, and we must adhere to their Code of Fundraising Practice at all times.

We are also a member of the Institute of Fundraising (IoF), a self-regulating membership body established to coordinate fundraising activity and promote quality, integrity and transparency.

The IoF works with charities, professional fundraising organisations, local authorities and the police to ensure high standards in the charity industry.

Both Alzheimer’s Research UK and the fundraising agencies we work with adhere to COVID-19 guidance published by the Fundraising Regulator and IoF which is in line with COVID-19 government guidance.

How do you monitor the conduct and performance of your fundraisers?

We regularly mystery shop fundraisers on site and listen to the conversations they are having with members of the public to ensure they are representing the charity in the best possible light and that they are fully compliant with the Code of Fundraising Practice.

The IoF also carries out mystery shops and reports any issues back to Alzheimer’s Research UK where we follow up with the agencies and ensure the relevant procedures are put in place.

We will only work with agencies who are members of the IoF and are, therefore, committed to adhering to the code.

Are your fundraisers trained?

Yes, all our fundraisers are fully trained by the agencies they work for in compliance, vulnerability policies and the Code of Fundraising Practice.

Members of the Direct Marketing team at Alzheimer’s Research UK also run regular training sessions to refresh the fundraisers’ knowledge of dementia, the research we fund and compliance.

Currently, all training carried out by Alzheimer’s Research UK is done remotely via video calls in line with the COVID-19 Fundraising Regulator and IoF guidance. Training carried out by the fundraising agencies is either done via video calls or in compliance with social distancing measures.  

When are door-to-door fundraisers allowed to knock on doors?

The Fundraising Regulator permits door-to-door fundraisers to work between 9am (10am on Sundays) and 9pm seven days a week. However, we choose to operate between 9am and 8.30pm Monday – Friday and between 9am and 5.30pm on Saturdays. We call between these times so we have the best chance of reaching more people, for example those who work during the day.

Please note, fundraisers are permitted to approach homes between 8.30pm and 9pm if they have a prior appointment agreed with the occupant.

Our agencies also advise that fundraisers take extra care when visiting households during the longer winter evenings, especially when in isolated areas, to avoid causing unnecessary anxiety to the residents. Each fundraiser will wear an ID badge with a free phone number on should you wish to check the legitimacy of the fundraiser.

Currently, due to COVID-19, we are ensuring we do not fundraise in areas with a dense elderly population or locations where social distancing cannot be maintained – e.g. flats with narrow walkways. This will reduce any risk to the both the residents and the fundraisers. All our fundraisers will ensure that they stand 2 meters back from the door (no less than 1 meter if full social distancing is not possible) to be in line with government guidance.

How do you handle complaints?

We endeavour to respond to all complaints as soon as possible and each complaint is taken very seriously and individually dealt with. We will ensure procedures are put in place and further training is given to the fundraisers where necessary. As a member of the Fundraising Regulator, Alzheimer’s Research UK are committed to following their Code of Fundraising Practice to ensure we meet regulations.