Dedicate your celebration to Alzheimer’s Research UK!

Whether it’s your birthday, wedding, graduation or retirement – dedicate your special occasion to Alzheimer’s Research UK and help us bring about life-changing breakthroughs in dementia research.


Make your day truly special and ask for donations to dementia research instead of gifts.

Your presents are powerful – every donation will bring us closer to a breakthrough. Now that is something to celebrate!

We have lots of materials to help your guests know you are supporting Alzheimer’s Research UK, such as balloons, collection pots and donation envelopes. We can also send you health information leaflets if you think your guests would like to learn a bit more about the charity and dementia.

All you need to do is fill in the form and let us know about your celebration. We will be in touch to chat through your plans and ideas, answer any questions you have, and most importantly, to help you make your celebration extra special!

Alastair - Donation in Lieu website

Alastair celebrated his 18th birthday by generously asking for donations to Alzheimer’s Research UK instead of gifts, all in memory of his wonderful Uncle Ray. Alastair raised an amazing £1,550 for our vital research through his birthday celebration!

David and Joan celebrated their 60th Wedding Anniversary surrounded by their family and friends. Joan has been living with Alzheimer’s disease for 11 years, so they kindly decided to use their special occasion to ask for donations to Alzheimer’s Research UK instead of presents. They raised £150 to help us fund more dementia research.

David and Joan - Donation in Lieu Website

Any questions?

To chat through your special event, call our fundraising team on 0300 111 5555, or send an email to

Tell us about your celebration

Fundraising tools

Your one-stop guide to fundraising success.

Ways to pay in

Here are some resources and information to get your online fundraising up and running.

Order materials

If you have a plan for your fundraising, we can support you with a great range of fantastic materials.